From Successful Coaching Brand to National Icon: The Conscious Breathing Hub Story

After solidifying their business model and refining their product offerings through Performance Marketing, Badarinath Gella, the founder of Conscious Breathing Hub set his sights on the next milestone — becoming a nationally recognised brand.

Our task?

Understand the X-factor of the brand, Position the brand to own a category and Create a Brand Persona that is Unique, Trusted and Recognised Nationally.

The Result:

A Coaching brand evolving into a nationally recognised name.

Consumer Research

After Collecting 100000+ Data Points,

One truth became clear:

Customers were tired of hearing the same prescription — more medications, more surgeries, more restrictions.

After they interacted with CBH, they heard something radically different: “You don’t need to do more. You just need to breathe proper.”

That message resonated deeply. They weren’t looking for a brand that demanded more. They wanted one that helped them return to who they already were.

What the Brand's Consumers Want and Didn't Want.

They Rejected the idea of doing or being more. After a long time, they were not feeling afraid of their health.

What they desired was to return to their true selves, who they were before the illness and to be a gift to their family, rather than a burden.

The Brand Evolution

A New Why for the Brand

Before Power Positioning

Helping you Become the Best version of yourself.

After Power Positioning

Guiding your return to your true self, how you were before your illness.

Before Power Positioning

Competing in the Highly Crowded Health & Wellness Coaching Space, with a market size of $500 Million.

After Power Positioning

The only Coaching Brand playing in the Longevity and Family Connection Coaching Space, with an expanded market size of $5 Billion.

This transformation helped the brand Double its Sales.

A New Brand Philosophy

Created in alignment with what the brand's existing customers felt about the brand.

Breathe Proper. Live Longer. Experience M.O.R.E.

Experience More Moments, Opportunities, Relationships and Energy.

We shifted the brand messaging to be consistent with the consumer’s emotional desires, making the brand consumer-centric rather than product-centric.

The Business Impact

The brand was competing in the crowded “Health & Wellness” mountain. Now the brand owns “Longevity & Family Connection” Mountain, where no other coaching brand is playing.
40X

Increase in Reach

We repositioned the brand messaging around “Experience” and “More” — keywords with higher search interest — to increase relevance, reach, and connection with what people already care about.
10X

Longevity & Family Connection Market

With this shift, we helped the brand position itself within a market size that is 10x larger than the traditional respiratory niche.
200%

Increase in Brand Recall Rate

The new brand voice and look helped in increasing the brand recall rate among its consumers.

Every brand reaches a point where doing more stops working.

That’s when it’s time to pause, reflect, and rediscover what only you can say.

If your metrics are strong but your message feels tired,

if you’ve built success but lost soul, then it’s time to find your X-Factor.

Ready to transform your Successful Business into a Nationally Recognised brand?

Click the link below and Book Your Discovery Call.

Find Your Brand's X-Factor

When the Work Speaks Back

A 100 Cr Brand
A decade long strategic partnership helping the brand to become the No.1 Personal and Professional development brand in India.
Surendran Jayasekar
CEO & FOUNDER - SUCCESSGYAN
Harsh Dave
Founder & CEO - Flute Gandharvas
SidZ
Founder & CEO - Internet Lifestyle Hub

We Build Brands that People Remember.

Ready to be recognised beyond the bubble and own your category?